Nicole Richie passes out Diet Dr. Pepper. It tastes more like the original

Hollywood Sweetheart Nicole Richie to deliver Diet Dr Pepper to NYC on Valentine’s Day Who: Valentine’s Day will be a special day during the month-long blitz as Hollywood sweetheart Nicole Richie will help New Yorkers fall in love with Diet Dr Pepper at events throughout the city. What: This February, Diet Dr Pepper, the fastest growing diet drink in America, wants consumers to fall in love with its great taste – and is doing everything possible to put more than 250 million samples in their hands. Where: Approximate Times: 11:30 am -- Sampling Stop #1 at Astor Plaza (8th & Broadway) 12:45 pm -- Sampling Stop #2 at 3rd & 6th Ave Final Location When: Valentine’s Day, Tuesday, February 14th Why: The Diet Dr Pepper National Sampling Blitz is one of the largest beverage sampling initiatives ever, blanketing the country with enough free full-size cans, fountain drinks and other giveaways for every person in America. Diet Dr Pepper will be popping up in some expected and unexpected places. Free product samples and coupons will be distributed through traditional retail partners and high-profile events. [Press release]